The American Hotel and Lodging Assosiation is a network of hospitality industry professionals. The chapter of AHLA at RIT has over 50 members and aims to spread their love of hospitality through hosting events and trips for the greater RIT community.
AHLA wanted to design a cookbook as a fundraiser for the club. They wanted the final book to hold recipes from students of the Saunder's College of Business, which hosts hospitality as one of its majors. They wanted the book to have family recipes that were passed down to current students and professors, and for the book to feel like a homemade travel guide.
After getting direction approval from moodboards, I worked on sketching cover layouts that would be eye-catching, cohesive, and professional to appeal to parents, students, professors, and school officials that were interested in purchasing the book.
The title cards for each recipe used woodblock and decorative typefaces to be reminiscent of vintage post card labels. The templates themselves were made using different effects, like type on a path and skewing to make different layouts. I used fonts and ornaments to create different layouts that could have swapped text for different recipe titles.
The final book was over 80 pages long, and you can swipe through a sample below. Recipes were made into post cards or letters depending on the length, and each had a customized title card and hand-written desciption by the student who submitted the recipe.
